Top 6 E-commerce Marketing Trends to Observe in 2021
With the increasing importance of online platform, it has become challenging for eCommerce businesses to raise online visibility. Over the last few years, eCommerce marketing has gone through many changes. To keep up with the competitive industry, companies are deploying new techniques.
2015 to 2021: How Ecommerce Marketing Has Changed In 6 Years
· Google Adword rebranded as Google Ads
· A new Cost Per Action (CPA) was included to let the Google Ads users pay for the conversions they are getting rather than advertisements
· The average rate of Google’s organic search result decrease from 10 to 8.5
· Instagram has become the platform for 90% of influencer marketers
How these changes have impacted eCommerce marketers
One thing is clear from the information mentioned above- the rule of Google-only advertising may come to the verge of a close. While the most robust search engine is still liable for most web traffic, social media platforms like Instagram and websites like Amazon are gaining prominence in the field of advertisement.
Moreover, mobile browsing and video content are also stealing the limelight. Therefore, an updated eCommerce marketing strategy must be a blend of multi-media and multi-platforms.
Trending features you need to include in your eCommerce strategy
1. Attribution
Online marketers perform thorough research to identify marketing channels having the most significant impact. Modern campaigns possess various touchpoints and numbers. These are the elements that sometimes make the campaigns a bit complicated. Attribution is the process of assigning different touchpoints based on importance.
An attribution model helps you assign credit or value for sales and conversions across multiple customer touchpoints.
This model includes all major digital platforms, such as paid and organic search, social media, display email, referrals, etc.
2. Chatbots
By the end of 2021, 80% of international businesses may implement chatbots. A chatbot is an automated chatting tool that helps companies to respond to customers instantly. On eCommerce websites, chatbots appear in the form of pop-up boxes.
Artificial Intelligence and Machine Learning Technology enable these bots to imitate human interactions to deliver quick responses to customers’ information requests.
3. Content Marketing
Through content marketing, valuable and relevant materials are provided to the target audience for driving customer engagement.
Blogging, podcasting, video, and visual content are some forms of content marketing.
4. CRM
With Customer Relationship Management or CRM, eCommerce businesses can improve customer satisfaction and engagement.
With the rising of customer acquisition, businesses have shifted their focus to customer retention. CRM maintains the contact information of an organization’s previous customers. It can automate communication and serve customers instantly. Customers can quickly contact businesses using their CRM.
Moreover, it helps the companies to plan the customer journey more efficiently and prevents interactions from breaking down.
5. Influencer Marketing
Through influencer marketing, businesses convey a message to their potential prospects using popular social media networks and content-sharing platforms. Influencers are people whose accounts allure a large number of followers. Influencer marketing is different from traditional marketing. Unlike other digital marketing methods, influencer marketing needs to involve a third-party without compromising the value as the communicator.
First, you will need to research your audience and find out key influencers whose profiles can attract your target audience. Then you can get in touch with the persons and ask them to review or promote your products showcased in your eCommerce store.
Demand of influencer marketing is rising in eCommerce industry. If done properly, it can contribute greatly to branding of a business.
6. Remarketing
Remarketing or retargeting plays a vital role in eCommerce marketing. It targets the past visitors of an eCommerce website. Whether the customers purchased something or left the website without making any purchase, the business can remind them.
Whenever a visitor is coming to your website, remarketing software installs a cookie in the visitor’s browser. This cookie ID will be added to your remarketing list. As an outcome, an advert will be displayed to the visitor during a subsequent browsing session. To improve the process’s efficiency, you can restrict the cookies to a specific group of your website visitors.
Apart from these trends, SEO and voice search are two traditional methods, which are still relevant.
Bottom Line
Sometimes marketers suffer from reusing the old strategies, which are no more relevant to the current market. That’s why it is important to upgrade the strategy considering the business requirements and eCommerce marketing trends. Whenever you hire one of the top-notch eCommerce marketing services, ensure that they are familiar with the latest trends.
