Reasons Why Salesforce Outshines All Other CRM Platforms
In modern days, technology has become an umbrella for all types of businesses. Many innovative technologies are coming into existence for enabling enterprises to manage customer relationship efficiently. Customer Relationship Management or CRM is one of these popular technologies. One of the mostly-used CRM is Salesforce.
Let’s have a glimpse of some statistics about Salesforce:
· Salesforce occupies 19.5% of the CRM market (Gartner)
· More than 150,000 companies are using Salesforce (Salesforce)
· The present valuation of Salesforce is around $177.28 billion (Salesforce)
There are many reasons for the rising popularity of Salesforce. Some of the major reasons are listed here:
Scalability & Customization
CRM software is more than a technology; it is an investment. It can meet the current and future requirements of a business. Every business needs this support, and Salesforce is able to do it seamlessly. It can efficiently look after the present customer relationships or an initial customer base that is likely to grow over the next few years. Salesforce can scale up.
Every business has unique needs, and the same applies to businesses’ customers. Along with scalability, Salesforce also enables businesses to customize the emails sent to the customers. Also, it deploys a unique purchase approach for each client. With the salesforce app cloud, you can develop and run all of their customized applications.
Multitenant Architecture
One of the key benefits of Salesforce is that its performance does not change for large or small clients. Regardless of the size, every business can get access to one single platform. It implies that all the customers will have a common platform for networking, hardware, and software tools. This type of multitenant architecture also assures that the updates and upgrades are instantly provided without intervention from the client’s end.
Partner Ecosystem
Partnership with Salesforce App exchange will allow you to access an extensive range of free and most-used apps. Also, you can develop and market apps for Salesforce. Moreover, you will get access to multiple tools.
Security
Data security is perhaps the most critical concern of a business that is using CRM regularly. It has always been one of the appealing features of Salesforce. Unlike many CR5M platforms, it pays attention to security issues, which are related to the data of a business. It has some pre-installed security features that enable the business owners to determine who is allowed to access confidential data inside the organization. This feature makes this software secure and reliable.
Salesforce Cloud Apps
Salesforce has come up with advanced SaaS solutions that help businesses to use a common platform. It allows the companies to ensure their sales pitches for boosting multiple folders and communication.
Bottom Line
Salesforce has gained immense popularity for its appealing features that no other CRM platforms can offer. Some of these features are contact management, workflow creation, task management, opportunity tracking, customer engagement tool, analytics, mobile-ready dashboard, etc.
There are some features, which have been meant for the marketers. With these features, marketers can perform social media integration; marketing leads the monitoring and email integration.
Features such as sales forecasting, sales lead monitoring, sales communities make the salespersons’ roles easier.
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