Why Is CRM System A Better Option Than Manual Methods?

Many businesses are still employing a manual system to manage their client base. If you have a small business, some tasks like writing addresses, phone numbers, and important dates by hand can be done manually without any problem. However, a problem arises when a team member leaves, and you don’t have a reliable method of tracking and communicating with your customers. In such a situation, you need to spend time to check every system. A robust CRM solution can resolve this problem.

Customer Relationship Management or CRM can streamline all information you need. According to a research paper, more than 40.7 billion dollars in sales have come out of CRM. This solution helps you automate your marketing efforts for the customer life cycle. This cycle includes social medial and email marketing integration.

Let’s check out some essential features that almost every CRM development company in Kolkata provides:

Contact management

This feature helps you store contact information, including customer names, addresses, and social media accounts, in a user-friendly database.

Integration tracking

With integration tracking, you can add notes, conversations with clients in document format and track communications with specific contacts.

Lead management

CRM manages the method of transforming prospects into potential customers by finding, scoring, and moving leads via the sales pipelines.

Email integration

CRM allows you to integrate it with mailing platforms such as Gmail, yahoo, outlook, etc. It makes communication easier and organized.

Workflow automation

CRM creates workflows that hit at actions or send reminders to the clients for further steps. This way, it automates the repetitive manual works.

If you are dealing with a lot of customers, CRM can benefit you in multiple ways. Here, we’ve listed three significant benefits of CRM:

1. You can avoid losing potential customer information

If you are not storing your customer data correctly, you will lose them anytime. When you keep the data manually, the chance of loss is higher; but if you utilize a CRM to store and organize your customer data, you would never lose it. Losing even a single client’s details can lead you to huge losses. CRM can protect you from such losses.

Proper storage of client data will enable you to remind the clients that they are valuable to you. For instance, from their details, you can remember their birthdays and wish them through automation.

2. The use of rich data analytic tools speeds up your growth

CRM provides you with access to valuable customer data that you need to map out your budget and predict future growth and possible opportunities. With CRM, you can quickly determine what is working for you and what is not. This insight will help you make your strategies based on the tricks which are already paying you back.

3. Your sales reps will be able to impress the clients easily with a CRM

What matters most for your business? It’s customer satisfaction that matters the most. If you are still using manual methods, you are missing a meaningful customer experience tool on your table. This way, you are letting your competitors having CRM steal your customers.

CRM enables you to maintain a high-level personalization for each customer. It’s okay for startups as the client number is limited. But when the number of clients increases, you will need to employ more sales reps. CRM keeps all things together at a place. Hence, the reps can get any information they need without any hassle. It will help them communicate with clients in a better way.

If you want to benefit your business with such an advanced solution, get in touch with an experienced CRM development company in Kolkata.