Why Do You Need Digital Marketing In Post-Pandemic Era?
No one knows what situations the marketers will be facing after the pandemic. However, one thing everyone knows that the replacement of physical interaction by digital marketing options is going to be permanent. It has been found that most affected COVID-19 countries have been witnessing the prevalence of COVID-19. As the cases are increasing in number, social distancing is notably emerging; as an outcome, Internet traffic is increasing.
Under such circumstances, you may get frustrated as you might have ignored your customers and failed to manage ease in communication. Some organizations have addressed the market concerns properly even during this situation. Each department of an organization has a role to play in this pandemic, but no one can deny that the role of the digital marketing department is above all other departments. There are many organizations that prefer hiring an outside trusted digital marketing agency in Kolkata instead of hiring employees on direct payroll.
COVID-19 pandemic has not only changed the routines and habits of people but also increased people’s dependency on the Internet. That’s why social networks have emerged to a great level. Let’s have a look at some relevant stats that clearly show how the Internet has become an integral part of our daily life:
· The viewership of live news has increased by 43%
· Chatting, instant messaging, and texting have increased by 34%
· Access to video content and social media platforms have increased by 33%
· Online shopping in retail stores and supermarkets have increased by 23% during the pandemic
Most companies are utilizing this opportunity to acquire the trust of their customers online. They are convincing their customers that they can easily reach the businesses online. This is how they are making a strong client base.
In Which Way You Should Direct Your Digital Marketing Strategy After Covid-19?
All the businesses need to move faster and initiate a big a step towards digital marketing. The future is showing no other options than digital. The new-age digital marketing will need some customer-oriented strategies having three paths:
· Consistent presence and visibility to the customer
· Reporting any changes in the service or measures that have been taken to enhance the hygiene in each process or employee safety
· Identifying new customer service protocols and listening to the users
Empathy and Bonding
Every company should have a goal of reaching customers through various content marketing channels and social networks. These days, email marketing has been increasing to maintain a bonding with the customers. The best thing about email marketing is that it offers both promotions and information.
Some companies have already adopted new strategies such as special discounts, or free shipping to boost consumption and compensate for delayed delivery dates.
The initial message should concentrate on providing solutions and expressing empathy. However, some market experts believe that the messages eventually will take a more commercial approach.
Hence, the field of digital marketing will gain the most investment in the coming days. So far known as “commerce” will be entirely transformed into “digital commerce”.
If you’ve not taken a step towards digital platforms, this is high time for you; consult an experienced digital marketing agency in Kolkata today.
