Why AI-Fueled Sales & Marketing Is The Best Bet For The Leaders

Even before getting over the New Year Parties, COVID-19 made our life terrific, and it continues its plan. We are going through an unprecedented circumstance all around us. Thousands of organizations and employees are working remotely. Every industry, from retail to manufacturing, is restructuring its processes.

Every business, regardless of industry, is appearing for a brutal test to prove their organizational agility. There are numerous instances of innovation born out of necessity. This pandemic crisis has impacted both the front and back office. It has pointed out the weaknesses of these businesses. Hence, this is the best time for businesses to learn from challenging situations. Current situations have made the companies aware of the fragile and complex ecosystems. Moreover, now the companies know where they are standing in this critical time.

This is the time we should invest in growth. What can be a better choice than Artificial Intelligence for better marketing and transformation? Here, we’ll discuss how AI-empowered sales and marketing can help sales leaders:

The Shift to Digital Benefits The Leaders

A study in 2017 revealed that “digital natives” or “digital re-inventors “are more likely to their traditional competitors. Ecommerce sales were only 9% of total sales for this year. This year, eCommerce is estimated to grow by 14.5% of total retail sales and an 18% year-over-year increase. It represents an all-time high and the most massive single year till now.

AI-Based Strategies Maintains Balance Between Cost Reductions & Smart Investments

We are not seeing a recession for the first time in 2020. In 2010, a Harvard study revealed strategies employed by 4,700 companies during and after the most recent recession. Companies maintained cutting costs to survive. The same thing needs to be done now. Artificial Intelligence helps businesses automate their functions and operations. With AI-powered applications, cutting expenses becomes more comfortable. That’s why many companies are searching for a renowned software development company in Kolkata.

AI Empowers Automation To Cut On Rebuilding Workforce Expenses

Many studies have stated that effective business recovery strategies need to balance cost reductions and investments in future skills and growth. Reductions must be made swiftly. Hiring new employees and rebuilding is expensive at this time. It may cost up to 30–50% or up to 150 % of the salary to supplant an entry-level or mid-level employee. The costs are higher at executive levels.

Some companies have already started operating leanly, and a vital disruption has taken place. It’s the best time for a market-making and innovative transformation.

An Automated CRM Platform Helps a Business Understand the Customer Context & Optimize Outcomes

If you want to emerge in the past decade, it might refer to as omnichannel. In such cases, you may need to interact with a customer through vital channels seamlessly, including mobile devices, call centers, online, text, email, etc.

Bottom Line

Gone are the days when AI was a backroom experiment. It is essential to consider the core aspect of the recovery plan. Some businesses may think that investing in AI may be a costly affair. But it would be beneficial for the long term. If you want to utilize all benefits of AI at this time, you may consult a software development company in Kolkata.