What Will Be The Future Of Brand Building Post Covid-19 Crisis?
The recent global outbreak has hit many industry verticals. Some big brands and multiple small-to-medium-sized organizations are still suffering a lot of crisis. This lockdown condition has mostly affected the MNCs. The startups are fighting their way through to rebuild their brand value from the ashes. The competition and survival in the market are only getting severe day by day. It’s better to upgrade your branding strategies as soon as you can. So, how shall be the future of brand building and promotion?
Latest brand building strategies to adopt
#GoDigital being the objective of every brand, here are some effective ways of publicizing a brand name. Take a look -
1. Predictive Marketing
Data abundance is a space-age thing. A lot of data is possible to collect through analyzing customers’ behavior. This generation observes people engage with different brands over distinct channels, consume content amorphously, and spend hours before buying decisions. Here comes the trick of predictive marketing — this approach concentrates on assembling the customers’ unstructured interactions and accordingly anticipating results over-analyzing the existing constructive data patterns.
2. Artificial Intelligence
Digital Marketing is living in an age where it’s incomplete without Artificial Intelligence. Multiple business practices and operations consider AI as a necessary rite and exponentially experiencing its advantages.
Areas where you can see the implementation of Artificial Intelligence:
· Basic communication
· Product recommendations
· Email personalization
· E-commerce transactions
· Content creation
Typically, Artificial Intelligence focuses on transforming digitally sound industries, from retail to tech to finance, changing how brands connect with target audiences. AI independently facilitates everything required for human miniaturization like visual perception, translation, voice recognition, and decision making.
3. Chatbots
Artificial Intelligence is optimizing user experience by transforming the conventional ideas of digital marketing. One common application of AI is the use of Chatbots across the web to offer customer-facing services to global users. The presence of Chatbots makes it easier for users to question freely regarding a service or a product and comfortably navigate a website. The automated response preserves the user’s connection with the brand, and eventually, transfers them to live chat with a customer service executive for streamlining the interaction.
4. Programmatic Advertising
This particular digital marketing technique is mostly used to target audiences specifically. Programmatic advertising is typically an AI automated ad buying idea. Sometimes, it is also referred to as real-time bidding that is fast and efficient, indicating high conversions and lower customer acquisition costs.
Since its inception, programmatic advertising is rapidly changing the concept of digital marketing. According to e-marketer, 86.2% of US digital advertisements will come under programmatic advertising post the lockdown period.
5. Personalization
Companies are, every day, picking up new branding strategies, so your company also needs something similar to keeping up with the pace. The Latest digital advertising drift of 2020 recommends personalized marketing, which requires customized content, emails, products, and more. Kevin George of EmailMonks says that behaviorally customized triggered emails are three times more useful than batch-and-blast emails.
Your idea will strengthen with some examples of companies implementing personalization marketing:
a) Cadbury recently conducted a personalized video marketing campaign. They tried to match a Dairy Milk flavor with users’ data collected from their Facebook profile. Categories of gathered information were age, interest, and location. The campaign generated a 33.6% conversion rate and a 65% click-through rate, which indicated that the personal touch worked, and the reaction was impressive.
b) EasyJet launched a data-driven email campaign to build personalized stories. It collected people’s travel history with the airline, which gave them insight into where the people would like to travel on their next voyage. Close to 12.5 million emails were sent, of which each was uniquely designed, tailored to customers’ preference. As a consequence, the click-through rate was 25% higher than the non-personalized emails.
c) Starbucks launched a gamified mobile application that asks for personal data like location and purchase history. In return, customers get the chance to customize their drinks, and the in-built reward system encourages buyers to use more. As a result, the revenue skyrocketed to $2.56 billion.
The future is bright if implemented properly
Start incorporating these digital marketing ideas into your strategy today. According to the top SEO service provider in India, the future is not bleak! It’s crucial to strategize well to take full advantage of these strategies. If you plan well, you can earn well — be it new leads or new sales. Consult a top-rated digital marketing agency to make your brand prominent.
