What are the best search Engine Optimization tactics that should be incorporated into a company’s marketing plans?
The best SEO tactics are those particular processes that should be followed when a company wants to get more and more organic traffic. The best tactic simply involves great planning, outlining and incorporating the plan! Once you follow these tactics, you can help your company improve the search engine rankings. Some of the most renowned SEO companies in India and also some of the best digital marketing companies in Kolkata, do aid some really big corporate houses in delivering them the desired SEO rankings. So let us find out the best SEO tactics that should be incorporated:
Research the List of Keywords first:
Well to put it simply, search engine optimization involves keywords and only keywords. To be honest, keyword research is the most important stage of an SEO tactic of some of the best digital marketing agencies in Kolkata and elsewhere. Your company’s target customers search for keywords and those can be easily found using Google Suggest. The “long tail keywords” are less competitive than the “short tail” keywords. It is better to type some of the few different keywords into Google till one gets on to a list of say 10 keywords.
Analyze Google’s First Page
What is the tactic that comes right after this, you may be wondering. Right now you have with you a list of keywords. This is the time to search for what actually works for the keywords. To do that properly, it is recommended to type in one of the keywords that could be in Google. Scan and scan. You can see the top 10 results. Now open your eyes and see if there are any patterns that you can identify. Yes. That’s the way.
Think about something Different or something Better!
Since it is SEO, you can easily have two options with you:
Option 1: You need to go for something different. Sometimes all you need to do is think about few contents which are completely different. And why is that so? Because it enables the content to completely stand out.
Option 2: You need to go for something different. Sometimes all you need to do is publish that content which is really, really better than what is already running on the pages.
On-Page SEO
This tactic is all about keyword-optimizing the content for the only intention of enhancing the SEO. Internal Linking can be a great option.
And it works really great as well. But it is necessary that one performs this task in the right manner, especially when the aim is to build link “from” high-authority web pages “to” pages that require authority. Then come the brief and keyword-rich URLs. When it comes to search engine optimization, brief and short URLs do subdue long URLs. You should also optimize the content for Semantic SEO. To put it in a compact manner, it is mandatory to resort to words that are related to the target keyword. After this, you can make use of those words in the content.
Keep in mind the Search Intent
Company owners should make it a point that digital marketing and SEO should involve publishing content, with utmost respect to the Search Intent. The Search Intent optimization allows you to just get set on the first page of Google within two or three months.
Make sure that the content looks awesome
The point which you all need to understand is that design has gone on to be the most underrated part of content.
An SEO strategy can have the best content that marketers can ever write, but nothing will ever attract the eyes, if there is no good design attached to the content text. So, companies who want to work hard on SEO, are advised to invest a whole lot of time into content design. Great content design is the key and it really possess no needs to crack break open the records of the whole digital marketing world. Rather, follow these. Here we mention 4 types of designs or media that are rather easy to fit in:
1) Graphics and Visualizations (Graphics and visualizations are somewhat more of charts. But instead of visualizing data, the graphics focus on visualizing concepts.
2) Graphs and Charts,
3) Screenshots and Pictures,
4) Blog Post Banners.
And so there go all the best SEO tactics that you are sure to incorporate into your company’s digital marketing methods to boost up your SEO rankings a big time.
