Mobile App Marketing Trends To Stay In The Post-COVID-19 World
The COVId-19 pandemic has compelled many companies to reconsider conventional and outdated communication tactics. While some businesses hailing from Hospitality, Travel, and Retail sectors have been hit hard by this outbreak, other sectors seem to have a great potential of investing in digital marketing technologies. This phenomenon has led us to witness the rise of trending mobile app marketing.
Now, the businesses have started to consider about the post covid-19 mobile app marketing trends. Digital marketers are pondering about utilizing outdated channels and devices that were once used only for entertainment and communication purposes — Snapchat, Instagram Stories, WhatsApp, Facebook Messenger Chatbots, and varied other messaging applications. They believe these applications will help them to meet customer demands and emerging innovations.
Here are a few mobile app marketing trends that are expected to stay after the pandemic is over. Take a look –
1. Feedabcks and rating on app store will become relevant
Opinions and feedbacks matter a lot in today’s date. Rating and reviews has been long part of many businesses like restaurants, cafes, hotels, parks, etc. People have also started to rate Smartphone application for quite some time now. This is a conventional practice, nothing new, but its importance is going to increase in the near future.
Google PlayStore and AppStore include over 5 million applications that are available for download. Amongst them, there are many applications that offer hardly different features from one another. So, what sets a competent application apart from the crowd? The ratings and reviews, of course! People won’t spend time in downloading each application and checking its performance. They will simply choose the app that has the best ratings and reviews. So, to increase the significance of your app in the market, it’s crucial to highlight star rating and comments by past users.
2. Virtual Reality (VR) and Augmented Reality (AR) will get big
AR and VR is also a conventional topic, but it has started to make a new splash. Instagram and Facebook have introduced Spark AR to the public that has significantly pushed the world into the realm of AR and VR. Customer expectations are certain to increase as these kinds of digital interactions are normalized.
Considering the present scenario, mobile apps have the opportunity to be front line runner in the AR/VR race. Let’s brief a few options. Imagine shopping apps can use AR to provide clothing trials or dressing rooms. Apps for furniture can offer interior design planning option using AR. Travel apps can include landmark information or display directions using AR. There are thousands of other ideas that can be implemented. Google PlayStore and AppStore is all set to start featuring a great deal of more AR/VR applications.
3. Transactions through mobile applications
Today’s world is completely into Smartphones and the demand is only increasing. Naturally, people carry out more day-to-day transactions through mobile applications or browsers in comparison to desktops. These transactions can be anything like financial management, communicating with people, service subscription, and much more.
There are many apps that offer this opportunity like banking apps, money transfer apps, ecommerce apps, dating apps, booking apps, and so on. Ecommerce applications like Wish and Amazon have resolved an annoying shopping problem. Tinder and Bumble have come up with interesting solutions for online dating. Still more to come! So, if you are all set to launch an application based on your service, ensure you include this transaction feature in your app.
Conclusion:
People like those applications that are simple, smart, and can swiftly solve their problem. So, make your app intelligent that can understand your consumers’ problems and connect with them. Remember, the moment you app makes an identity for itself, everything else falls into place for app marketers. Connect with the best mobile app development company in India if you are looking for a smart and seamless mobile application for your business.
