How B2B Companies Use Artificial Intelligence

There is a myth that Artificial Intelligence or AI is useful for B2C space. Many people believe that B2C companies have more customers and they have more data to leverage all benefits out of AI than B2B companies. However, this is not the truth. AI is useful for B2B businesses as well. Every B2B business evaluates how AI can assist them in producing better products and services, and improving the business processes. Let’s have a look at the ways B2B companies are utilizing artificial intelligence these days.

Better Products

AI helps B2B companies create better products. AI has enriched many sectors like healthcare. Innovative tools including CT scanners are empowered by AI. This tool is used by the radiologists to get the exact image of each patient. AI also allows predictive maintenance that improves product performance and decreases costly downtime.

Better Services

Some businesses utilize AI to offer better services to their clients. A trusted AI-powered software development company in India will always combine AI with machine language to boosts its clients who are into manufacturing, architecture, engineering, and construction. AI also plays a great role in building CRM (customer relationship management system) that possess capacities of machine learning, natural language, and predictive analytics. It helps boost sales and marketing services of a B2B business.

Better Business Process

One of the best ways of using AI for B2B companies is to improve business processes. B2B businesses should embrace AI technology if they want to compete with their peers. This technology is a game-changer that can improve multiple business processes from customer support service, marketing, recruiting, and finance to manufacturing. The automation of multiple business tasks reduces operational costs as well. Perhaps the cost reduction is the main reason many B2B businesses are taking interest in AI.

Manufacturing

A mash-up of AI and machine learning has brought revolutionary changes in the manufacturing industry. Everything including supply chain, inventory management, and predictive maintenance was improved by the use of AI. For instance, McKinsey predicted a drop in assuming errors by as much as 50%. Moreover, there you will find a similar cost and time savings in every phase of the manufacturing process.

Marketing

With AI, data from websites, social media profiles, and contact database can be analyzed for insights to increase the number of generated leads along with the quality of those leads.AI has made it possible for the B2B businesses to use hyper-personalization of marketing campaigns. Chatbots and other AI-powered communication systems can provide customer service 24/7.

Human Resources

AI has opportunities in human resource departments as well. AI optimizes and analyzes HR efforts as it does for other business areas. When you are applying for a job on a digital platform, you are experiencing AI at work. AI helps HR departments understand employee referrals and analyzing feedback from employees to make firm decisions. Addressing effectively and accurately to employee queries and feedback helps you better employee experience.

Robotic Process Automation

Nowadays, B2B companies are implementing AI technologies through robotic process automation or RBA. It automates the duties of the workers, hence, reduces time and saves money.

These are the ways B2B companies are leveraging benefits of AI.