Effective Practices to Optimize WordPress Website Performance

Millions of people prefer WordPress websites these days, driving 40% percent of websites. Indeed, you’re getting the power and popularity of a WordPress website. However, you must practice a few key ways to optimize its performance in WordPress CMS website development. Incorporating these prime strategies unlocks the door to improved page-loading speed. Optimized website performance can enhance user experience (UX) better, which ensures increased revenue. Amazing, right?

Let’s check how to optimize your WordPress website performance.

• Prefer A Good Hosting Provider: The first thing you must do is to find the right hosting provider. Remember, the web hosting provider takes care of storing all your site files and fetches them for users while they type in your URL. Choosing the right hosting provider is essential to offer increased page loading time alongside a high uptime guarantee.

Besides, prefer a service provider and their plan that meets your website traffic needs and ensures functionalities, such as SSD storage, Content Delivery Network (CDN), server infrastructure, integration, etc.

• Opt for A Lightweight Theme: Go for a lightweight and well-structured theme to reduce the website’s loading speed. Utilize high-quality and aesthetic themes to ensure your site’s better performance. Although it’s tempting to select excessive themes, avoid heavy-featured themes with unrequired components that can affect your website, resulting in slow-down performance.
• Image Optimization: Extensive image size can lead to poor website performance. However, don’t worry. You can avoid this issue by optimizing or compressing image size with various tools, including WP Smush, TinyPNG, etc, without lowering image quality. Besides, you can utilize a lazy loading process to improve the site’s performance.
• Have A Caching Plugin: Incorporate a caching plugin, such as W3 Total Cache or WP Super Cache, for generating static HTML versions of the pages. Users can use these cached files to minimize server load, improving page rendering speed.
• Avoid Unused Plugins: When users visit your site, every active plugin loads code. So this implies that the more code gets loaded, the more data will be processed, slowing down the performance. Getting rid of unused plugins can enhance the site’s performance. Check if there are any unrequired plugins that are taking more data in your website system. By the way, hire a dedicated and certified WordPress developer for optimized website performance.
• Prefer to Have A CDN: A CDN mainly works in dividing your site’s static assets into different servers globally, providing them from the server closet to the visitors. This, of course, lowers latency and enhances site loading times. Implement mostly used CDN, such as Cloudare, Akamai, and KeyCDN.
• Use Object Caching: You can use object caching to store complex query results and lower the database load. Moreover, WordPress offers multiple robust object caching plugins, such as Redis and Memcached.
• WordPress Configuration: Check your WordPress settings to improve the site’s performance. For example, you can restrict post-revision numbers, deactivate pingbacks and trackbacks, and control item visibility numbers on the archived page for WordPress configuration optimization.

To conclude, implementing these above-mentioned strategies alongside optimizing server resources, GZIP compression activation, database optimization, and other ways can enhance your WordPress website’s performance. However, don’t forget to hire WordPress design and development services for more optimized website performance, gaining more users with boosted revenue.