5 Tips to Create Brand Identity for your Business in 2021
Many entrepreneurs are not aware that there is a fine line between brand identity and a logo. Though the logo is an integral part of brand identity, it is not everything. In this ardent age of digitalization, every Business is struggling hard to survive. Hence, developing a robust online identity has become essential for businesses. Suppose you are an entrepreneur and finding the best digital marketing agency in Kolkata to establish your brand identity. In that case, you should first understand what the true meaning of a brand is.
Earlier, the word “brand” used to label livestock so that the cattle ranchers could easily spot their cattle. However, the meaning has changed a lot these days. Now, the word “brand” refers to a specific product that you are manufacturing. Brand identity is a set of brand values. It should clearly describe your business nature, offerings, and principles to your target audience. In other words, brand identity is nothing but your brand persona- how the target audience will perceive your brand.
For instance, when you talk about McDonald’s, what comes to your mind first? Well, of course, its big Mac is followed by its logo and its French Fries. These are the things that make the brand identity of a business.
Now when you know what brand identity is, here’s everything you need to learn about how to develop a brand identity. Given below are the tips that will help you develop and improve your brand identity in 2021:
Recognize the purpose of your brand
The first step towards successful online branding is to know your goals. Before defining a purpose, ask yourself these questions:
- What’s the reason behind your brand’s existence?
- What problem does your business address?
- What sets your business apart from your competitors?
- Why should people come to your brand?
These ideas will help you map out a proper branding plan that will include good slogans, taglines, stories, messages, etc.
Research your target audience and competitors
You need to research your target audience and market before building a brand identity. There are many people in your market and remember that their requirements are not the same but various. Your way of approaching a college student must be different from the way you approach a child. This research will help you learn what customers want from you, and your competitions are meeting these customer’s requirements. These inputs will help you make an effective branding strategy.
Make a Buyer persona.
A brand’s existence depends on its customers’ presence. If you have no customer, you will have no brand. Hence, to hit the right target audience and create a loyal customer base, you should create a buyer persona. While creating a buyer persona, consider your target audience’s-
- Age
- Gender
- Income
- Location
- Education/ Profession
Apart from these, take into account- your:
· Goals
· Influencers
· Brand affinities
Create a meaningful and unique logo
A logo gives your brand a visual look. You should seek help from an experienced design team to prepare the logo. Along with the logo, you need a short and catchy tagline. As the logo often becomes the face of a brand, it must be relevant to your business nature and goals. A single logo reflects your Business, your mission statement, and products. Therefore, you must create a logo to help people recall your business name, products, and other remarkable features.
Identify the things you need to avoid
Knowing how to create a brand identity is not enough; you need to identify what may harm your brand. Let’s have a glimpse of the checklist of such things that you must avoid:
- Don’t confuse your customers with mixed and unclear messages
- Choose the right tone and language for each message
- Don’t copy your competitor. Try to allure your audience with unique and useful content
- You should not lose the balance between online and offline branding
Bottom Line
Creating an efficacious brand identity is not tough if you follow the right plan and strategies. Take these tips into account to help your brand get recognition. If you need better results and ready to invest money in online branding, hire the best digital marketing agency in Kolkata.
