4 Amazing Email Marketing Stats That Will Leave You In Awe

Is email marketing included in your “to-do list”? Then, you should remember that many of your peers are also gearing up for this. Almost 4 billion businesses are using email in 2020, and the number is undoubtedly going to increase steadily in the next years. These days email marketing is one of the most demanding services every well-known digital marketing agency in Kolkata offers.

As most businesses are deploying email marketing tricks, competition is getting tougher. You need to take into account many things. Your success will depend on how useful your strategy is. To create an effective strategy, you need to look at the statistics related to email marketing.

Let’s look at five email marketing stats to help you realize the importance and gradation of online marketing to customers through email.

68% of Emails are Accessed on Smartphones

More than 5 billion people worldwide have smartphones, and they use these devices for everything from office work to shopping. Almost 91% of people use social media on their smartphones, and 68% of emails are accessed on smartphones. Therefore, if you are desperate to improve your sales, open email rates, and engagement, you need to optimize your emails for smartphones. You should use a mobile-responsive email template that includes a brief and relevant subject line, crispy and informative copy, and meaningful links.

22.86% is the Average Email Open Rate

When you are not familiar with the standard analytics relevant to your strategy, you can’t make your email campaign substantial. Across all industries, the average open rate is 22.86%. If you want better open rates, you need to understand what most contacts want to see. An insight into your target audience’s choice and preferences will help you make wise decisions about what to do next.

If you are fed up with a low open rate, it may indicate that you need to scrub your contact list. On the other hand, a high open-rate may suggest that you are hitting the right audience and offering the content that your audience expects from you.

Open Rates can be Boosted by 14.31% by Segmenting your Contact List

We receive tons of marketing emails every day, and most of these emails are entirely irrelevant to our last purchase. It implies that the companies are not correctly segmenting and optimizing their contact list.

Segmenting occurs when the marketing team divides their email contact list based on behavior on-site and through email. Even you are allowed to add questions on your email signup form for enabling the users to self-segment. This trick impacts every aspect of an email marketing campaign. For beginners, email segmentation brings 14.32% more open rates than others who are not doing this.

Through Cart Abandonment Emails, Orders can be Improved by 69%

One of the common issues businesses frequently face is shopping cart abandonment. Generally, cart abandonment occurs when a visitor visits your website and adds their desired items to the cart, but leave without placing the order. You can overcome this challenge by sending emails to those who sign up for the first time. According to the research, sending out up to three cart abandonment emails every week improves order by 69%.

Imagine that a visitor visits your website and registers, but he/she fails to finish the purchase process. You can set out an email campaign 1 hour after the abandonment.

A simple line, such as “Hey, You forgot to complete your order. Be a subscriber and grab an exclusive discount now” can incredibly boost your conversion rate.

Bottom Line

You should always study relevant statistics before making a marketing strategy. It will help you understand what you should include in your strategy and what you shouldn’t. Preparing an email marketing strategy is not an overnight affair. You should give yourself enough time to study your market, mail marketing stats, latest trends, and preferences of your target audience. If you have a business blog, use the blog to boost email subscriptions. At the end of the blog, a call-to-action button for an email subscription must appear. It will increase your email traffic. To get more such ideas, you can consult an experienced digital marketing agency in Kolkata.